We live in a world where social networks seem to have become the official voice of every institution. Companies, schools, and even public administrations use platforms like Facebook, Instagram, and TikTok to communicate with their audiences. However, not all universities have followed this trend. Some deliberately choose digital silence, presenting themselves with the motto "Redes sociales no tenemos," or "We have no social networks." But why such a counter-current choice?

1. The value of academic seriousness

Many universities that avoid social media want to maintain an image of rigor and authority. Digital communication, often tied to quick and light-hearted content, can seem at odds with academic tradition, based on study, research, and concentration. Avoiding social media allows them to convey the idea that knowledge shouldn't be "simplified" in posts or hashtags.

2. The risk of fake news and reputation

Another important reason is reputation protection. Social media can become fertile ground for criticism, negative comments, or even disinformation campaigns. Some universities believe it's safer not to expose themselves directly, thus avoiding having to face public controversy or deal with reputation crises.

3. Focus on official instruments

"We don't have social networks" doesn't mean absolute silence, but rather a different focus. These universities prefer to communicate through institutional channels such as official websites, newsletters, student portals, and press releases. This way, messages remain more controlled, clear, and free from the distortions typical of social media platforms.

4. Different target

Not all students are "digital natives." Many adults choosing university courses, particularly in Italy and Spain, don't consider social media a fundamental tool for learning. A university that chooses not to have a digital presence might be better suited to the needs of a more mature and professional audience.

5. Exclusivity strategy

In some cases, social media silence becomes a form of marketing. Not being everywhere, but only in official venues, conveys a sense of exclusivity and distinction. This approach can attract students seeking seriousness and discretion rather than colorful and eye-catching promotions.

Conclusion

The motto "We Don't Hold Social Networks" isn't a sign of backwardness, but rather a conscious choice. In an age where everyone speaks online, silence can become a powerful signal, capable of distinguishing a university from others. What matters, in the end, isn't the number of likes or followers, but the quality of teaching and academic credibility.